Apply a small amount of moulding cream to your fingertips, then place it at the roots above your ear and drag it through as you pull your hair behind your ear.
Apply some moulding cream to your fingertips and then pull it through the ends of your hair in a downward motion to achieve a textured look.
Apply moulding cream to your fingertips and then pinch small clumps of hair in an up and forward motion. Pinch the clumps in different directions for a messier look.
Apply some moulding cream to your fingertips and then rub it into your roots while lifting your strands for added body. Be sure not to use too much moulding cream at the roots as this can result in a glugy and thick uncomfortable feel.