Apply a small amount of moulding cream to your fingers sparingly, then starting at your roots, apply the moulding cream as you drag your hair in an upwards motion.
Apply moulding cream to your fingertips, then grab a small section of hair and rub the moulding cream into the roots before twisting and pulling your hair upwards. For messier spikes, use a generous amount of moulding cream while twisting your hair in different directions.
Apply some moulding cream to your fingertips and then rub it into your roots while lifting your strands for added body. Be sure not to use too much moulding cream at the roots as this can result in a glugy and thick uncomfortable feel.
To get your sides to sit out, apply a small amount of moulding cream to your fingertips and then working mainly on the ends, pinch them while dragging the hair in an out and upwards motion. The more moulding cream and the more pinching that you apply, the more textured and pasty the result.