Apply some moulding cream to your fingertips and then pull it through the ends of your hair in a downward motion to achieve a textured look.
To get your sides to sit out, apply a small amount of moulding cream to your fingertips and then working mainly on the ends, pinch them while dragging the hair in an out and upwards motion. The more moulding cream and the more pinching that you apply, the more textured and pasty the result.
Apply moulding cream to your fingertips and then pinch small clumps of hair in an up and forward motion. Pinch the clumps in different directions for a messier look.
Apply some moulding cream to your fingertips and then rub it into your roots while lifting your strands for added body. Be sure not to use too much moulding cream at the roots as this can result in a glugy and thick uncomfortable feel.